On the 22nd there was a Press Conference.
Beatles Press Conference August 22, 1966
Beatles Interviews Database:
Beatles Junior Press Conference, NYC 8/22/1966
Gary Stevens stated just after the one-of-a-kind event, "We were cordially invited to invite 75 lucky guys and gals to attend a special Beatles Junior Press Conference... The (kids) did a great job, and I'll tell you something, the Beatles got such a kick out of it. I could tell they were really digging it."